Cannes is now under siege. There are so many advertising people here now, from Sweden and elsewhere, it's just ridiculous. Counting days doesn't feel relevant anymore. It's just intense.
Seminars seem to have picked up ever so slightly in quality. MRM Worldwide at least had the sense to put psychology at the center of their media map. Correctly so of course. For anyone trying to use people as their vehicle of viral (I prefer the word "social", but "viral" seems to be the standard) spread, psychology is simply earth, wind, and fire.
So – Walter Naeslund tip of the day: Next time you recruit a planner, look in the psychology department, not the marketing one.
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