Burger King's lifetime crown card is one of those ideas that are just so simple, yet incredibly effective. They've understood that celebs (or anyone for that matter) are not impressed by burgers, but by status. Giving out a lifetime card for free burgers to these celebs is not done to feed them, but to make them uniquely spoiled. And are the rest of us interested in this super celeb perk on steroids? 50 000 Google hits this soon after launch says we are.
(For us regular folks, we can also buy regular prepaid crown cards, though not lifetime ones).
Again, read more on Ad Age.
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