No wore walls

Julian Wade from 180 Amsterdam made a very good seminar today at Eurobest in Stockholm, Berns. He starts with the Bauhaus manifest: Form follows function. And talks about how relevant that still is today. Here are some of his sayings:
- We need to start to think outside the boxes we put ourselves in. (i.e. I’m a designer then my ideas are design ideas. And instead mix creative specialists and do things together).
- A world so fragmented with visual noise need the Brand Identity to drive a pure signal. This is now more vital than ever.
- The big ideas is a given. But the boxes and walls are not.
- Today it’s about creating and building a brand, not just selling a brand.
Then some great cases:
Adidas: Impossible is noting: The art by athletes project. The idea was to make superstars human by letting them draw and paint and then make animations, art books and web sites around their art. Beautiful and goose bumpy concept.
BMW: To put the motorcycle brand to a younger audience. He continues: What if we think less in terms of a brand identity and more in terms of a fluid brand personality. A more spiritual appearance. And the created the Unstoppable concept. A totally mind-blowing interactive idea when people on bikes have created drawings via the GPS track by racing around a city. Amazing. Especially for a map-loving person like myself!
See the interview with him after the seminar: http://mingeltv.eurobest.com/videos/details/38
Love his last words about that all that are nominees are winners = us at Identity Works!!